Search Engine Optimisation

Search engine optimisation (otherwise known as SEO) is the process of improving the ranking and positioning of a website in search engine results pages and careful attention to it can dramatically increase the exposure of your website to visitors.

At Academy Class in partnership with Netfactors Internet, we offer the benefits of years of our experience in search engine optimisation, both as a standalone service and as part of a complete web design package.

The Power of Search Engines

While a complete on-line marketing strategy might include paid advertising, both on-line and off-line, search engines can provide the most cost-effective way of generating traffic into your website.

This is because getting listed in search engines and directories is cost-free and presents by far the most popular medium for web users to find the products, services and information they need.

Why Optimise?

People who use search engines are highly unlikely to look further than page two of search engine results. In fact, most refine their search using different keywords or key phrases if what they are looking for is not on the first page.

Having an optimised website can make all the difference between appearing in Page One of the results pages and not, which makes optimisation for top positioning and ranking essential for success.

To add to the equation, higher search engine placement results in qualified, warm leads and can truly increase your website's conversion rate and sales volume.

Overcoming the Maze

Ultimately, how a website is structured and web pages are put together determine search placement and fine tuning these can dramatically affect ranking.

Nevertheless, the whole area of search engine optimisation can be a complicated maze and needs to be understood in order for it to be carried out successfully.

This is where Academy Class can help. Hands-on experience in this area has not only evolved our own design methodologies, but is also something we put to use, providing clients with a high level of service and improving the placement of their existing websites.

Over the years, not only have we got to know what works and what hinders, but we continue to stay up to date. Search engines and their algorithms for ranking change all the time and keeping up with them is an art in itself.

At Academy Class we do this every day as a matter of course as an integral part of the value-add we provide to our clients.

FREE Initial Consultation

Our work with you in optimising your website starts with a free telephone consultation, during which we give an overview assessment and advice on some of the aspects of your website that may need attention for improved ranking.

These include areas such as:

• Website Structure & Architecture: The use of frames, Flash, JavaScript, dynamic URL's etc.
• Keywords & Key phrases: Research on the best ones that would apply to your products and services
• Page Content: How the page content and copy text match the selected keywords or key phrases
• The "Tags": Including Title, meta keywords, meta description, image "alt", hyperlink "title", etc.
• Link Popularity: The number of inward hyperlinks from other websites
• Current Positioning in Google
• The Competition: Other websites that hold top positions for similar keywords and how yours can be adjusted to outperform them

Implementation

The initial consultation allows us to offer a detailed proposal of changes and implementation plan for a bespoke optimisation and submission service.

As every website is different and has different requirements, this service will be completely customised, designed to enhance your specific website's needs and improve its placement.

Areas we address will include:

• Website Re-Design/Re-Development
• Re-writing of Copy
• HTML Tag Optimisation
• Inward Link Development
• Submission to Major Search Engines & Directories
• Continued Re-submission

For us, the implementation process is by no means the end. As part of our continued commitment to ensuring your success, we regularly monitor, adjust and re-submit your website so you can focus on your business in the knowledge that your website is performing optimally.

The Next Step

Contact us today if you have a website that needs to be optimised and find out how Academy Class can help start the process of enhancing its positioning.